Recruiter spam is a solved problem (for both sides)
Why generic outreach has stopped working, and what good targeted outreach looks like in 2026.
Why generic outreach has stopped working, and what good targeted outreach looks like in 2026.
The candidate side
Senior candidates now receive 30 to 80 InMails a week. Generic messages are deleted unread. Specific ones, referencing actual work, still get replies.
The recruiter side
Volume outreach has stopped working. The recruiters winning roles in 2026 send fewer, much better messages. Same conversion rate, lower noise.
What 'specific' means
A reference to a project from their last role, plus a sentence on why the new role is a step rather than a sideways move. Two sentences. Sent on a Tuesday morning.
More from the Spinwell blog
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The CV signals that move us to a first call
Recruiters skim. Here's what catches our eye in the first ten seconds — and what gets a CV closed before page two.
